About Art

Art Hooker is the founder and principal of New Metropolitan, a social design and transmedia studio. He has successfully consulted, designed, produced campaigns, and developed content for leading brands such as Herman Miller, Verizon, The White House, and the American Heart Association. Informed by over 10 years of qualitative research on 5 continents in the areas of passion, creativity, and movements, he partners with companies and individuals who desire to replenish the metropolitan regions of the world through leadership development, learning, media and business innovation.  During his career, Art has won numerous awards in the areas of film, theater, speaking and learning design. In 2017, he formed Hope Labs Inc. which is a non-profit organization that creates unique collaborative opportunities for individuals, corporations, other non-profits, and civic entities. 


Art understands that powerful storytelling is the lifeblood of business innovation. He recently completed a 6-part docuseries for CRU Inner-city, delving into the poverty crisis in America. Using insightful storytelling methods, he was able to deliver a media product that is now one of the hallmarks of CRU Inner city’s learning content offerings. In 2019, his work was recognized by the Center for Advancing Innovation (CAI). Utilizing, his story innovation framework, Art and his business partner were selected as winners of the 2019 CAI Virginia Beach Bio-Innovation Challenge for their Intergenerational Living concept for veterans. In addition to Art’s work in media, he is a member of a growing real estate development corporation in Jacksonville Florida, where he serves as the Chief Creative Officer. 


Growing up with 4 time Grammy Award Winning Blues Legend John Lee Hooker as a great uncle, Art has a unique perspective of how the arts can affect culture globally and locally. He uses key insights from his life experiences as well as those gained in his international work in over 20 countries to procure unique strategies, films, photography and learning content that meets each client's custom needs. Art lives in the Dallas- Fort Worth metroplex with his wife Natasha of 20 years and his two daughters Khloe and Kaitlin.



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